This graphic for Wacker Brewing Company was made for National Save the Eagles day. Since their main logo and much of their branding commonly features an eagle, they wanted to bring awareness to this important endangered species. Wacker started as a brewery over 100 years ago, and their branding celebrates these old roots through a revival of vintage art styles. This graphic was the beginning of further establishing their identity by producing a hand-painted sign effect that is now being used as a basis for future materials.
I was the lead designer for this project with direction from Josh Hamer (Art Director) and Kevin Reinmiller (Creative Director) at Kinectiv.